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Australian News of the Day Media-Watch

With Jean-Georges Estiot

JG Estiot is the President of TELNEM, a media-watch group based in Melbourne, Australia. His weekly column below is posted every Monday by 9pm and reflects on news coverage from the preceding week. Unless otherwise specified, his comments are based on the daily monitoring of ABC, Nine and Seven TV news in Victoria. JG is not a member of a political party, special interest group, sporting or professional association other than TELNEM.


In this edition:

Another Presley sighting
Qantasty news
It's feeding time for the hacks (Pauline Hanson)
The Bolger case
Peter Bartels: scapegoat extraordinaire
Sports Trivia
Media Watch Main Menu
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Next week, this column will answer a selection of your questions on the TV news or the news media in general. Please send your questions or feedback by next Saturday.

jgestiot@netspace.net.au

Another Presley sighting

The promotional visit of Priscilla Presley to Australia exposes the naivety or possibly the complicity of some of our news media.

The guidelines were made clear by her minders: she would not answer questions about Elvis, her daughter, Michael Jackson or her private life. Indeed, she would talk about nothing but her range of make-up and her new perfume. This made the TV news reports look like an early commercial break.

One really wonders about the news worthiness of a defacto-star posing with a bottle of perfume. This week alone, Elle McPherson (new yacht racing venture), Duddley Moore (concert tour), Michael Jackson (new video), Joan Collins (new book) all used the TV news as fertile promotional ground. What was rejected to make room for these disguised commercials?

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Qantasty news

On the 28th of October 1996, a parcel bomb arrived to New Zealand on a Qantas flight. It was mailed in Kuala Lumpur and travelled to Auckland via Sydney. Two students were injured after opening the package. Despite the bomb failing to properly explode, both suffered burns and were hospitalised. Interpol has started an investigation and Qantas is refusing to comment on how the parcel got through security.

This seems to be a case of advertising money censoring the news. If not, how else can the lack of interest in the story be explained? The components of a top Nine or Seven news story were present: plane, bomb, security breach, explosion, injuries, Interpol. Yet, neither station saw the matter as newsworthy. It must surely be in the public interest to find out how bombs can be carried undetected through three countries.

Overall, there was a remarkable reluctance in the Australian media to give any kind of exposure to the item. The ABC had a short report on Thursday 31/10/96, three days after the bomb was exploded. The National Nine News had a report on Saturday November 2nd that had nothing to do with the NZ bomb episode. It described how after a warning from Boeing on the potential failure of the 737 rudder, Qantas had promptly reacted. It portrayed Qantas as a prompt and responsible operator on safety matters.

How much money passes from Qantas to the Nine Network coffers every year? If Nine does run stories on Qantas, planes, bombs, airport security, Interpol, accidents and injuries, why are they not interested when all the above are combined?

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It's feeding time for the hacks

Our news hacks have been circling Pauline Hanson all week. What started as a nibble a few weeks ago is now frenzied feeding time.

This week, all news and current affairs reports on Pauline Hanson were negative. At times, the way the media dumped on her was embarrassing. Among other things, she was linked to a neo-nazi group and accused of threatening contracts with Asia. On Thursday alone, she was blamed for putting at risk the Olympics, the Commonwealth Games and the tourism industry.

Let's not forget she is a member of parliament, duly elected by her constituents. Her job is to speak on behalf of the people who elected her. This is better known as the democratic process. Without getting involved in a lengthy argument, it is worth pointing out the important role played by the media in this process. I assume here both the pros and cons of Miss Hanson's views want fair media coverage for all issues. Instead, over the Hanson episode, it seems the power of the news media is used as a stick, much the same way the army is used in a totalitarian state. The anti-Hanson journalistic "carpet-bombing" is not motivated by the desire to encourage a productive public debate. Quite clearly, the burning of the Hanson witch on the media stakes is just another form of censorship.

The media should plead guilty to attempting to gag Pauline Hanson. There has been no effort by the servants of political correctness to give any kind of exposure to the facts and figures over which Miss Hanson has based her views on immigration, multiculturalism and Aboriginal Affairs funding. It seems obvious, at least to me, that the refutation of her views, if any, should be done by way of exposing policy flaws or inaccuracies in facts or base data. Instead, the media has largely allowed character assassination to replace this process. This is especially true of newspapers who are usually so prompt in flooding us with facts, graphs, surveys and tables.

Negative stereotyping is a weapon commonly used against anyone raising questions on immigration and multiculturalism. A few years ago, Professor Geoffrey Blainey was at the receiving end. Today, it is Pauline Hanson. Representatives of minority lobby groups have free access to the Australian media. Some sections of the news media (I didn't say SBS) are closer to being an advocacy group than an impartial news service. Journalism has become a bureaucracy made of lack of resources, laziness and questionable professional standards . The scribes who call themselves journalists are office workers who swallow the propaganda which drips down their fax machine. Investigative journalism no longer exists. The number of news reports using another media report as its primary source is alarming. Is this the media we had to have?

The immigration policies of the Asian countries reportedly offended by Pauline Hanson are kept under wrap. Applying current media standards, the immigration policies of Indonesia, Malaysia, Japan and China would be considered racist. These are facts far more relevant to the issue at hand than the biased and ill-informed opinion of Kathy Freeman on Pauline Hanson. For many years now, there appears to have been a consistent 75% support for a review of immigration policies in Australia. Either we put all these people on little boats and send them out to sea, or we start talking. The role of the media in promoting a fair debate is essential. So far, we have been short-changed.

My tip for the week is not on the Melbourne Cup. I predict that next week, the anti-Hanson media coverage will continue as strong as ever. You don't break bad habits overnight.

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The Bolger case

The Deputy Victorian Coroner, Mr Iain West brought forward an inquiry into the death of three-year old Katy Bolger to quash media speculations. Sections of the media had already drawn conclusions, even before the coronial inquiry had started. The Herald Sun newspaper was attacked by the Coroner for reporting in a grossly inaccurate and misleading manner. The Seven Nighly News had led the charge on the TV news, unleashing a sustained barrage of speculative nonsense. Finally, the wake-up call put the house in order. Katy Bolger had not died of physical abuse and the Child Protective Services were not responsible. The post knuckles-wrap comments of Herald Sun Editor Peter Blunden did not help change the perception that the media is reluctant to accept criticism. He said his paper had been responsible and sensitive at all time. Pull the other leg.

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Peter Bartels: scapegoat extraordinaire

This week saw yet another beat-up, this time over the salary of Coles Myer Chief Executive Peter Bartels. A remarkably candid Mr. Bartels could only laugh at the baseless barking of Channel Nine "journalist" Peter Slate. Nine reported on the 29th of October how "angry shareholders have all slammed a 76% pay-rise for Coles-Myer Chief Peter Bartels." After much dripping, Mr. Slate concluded "Peter Bartels is now the highest paid executive in Australia." Some of his inflammatory comments had included the following: "His earnings of $55,000 a week - disclosed in the company's latest financial statement - are likely to cause a storm at next month's annual general meeting, since shareholders are already outraged by the company's 30% slump in profits." The "angry shareholders" consisted of a well-known opponent of the Coles Myer board Channel Nine tracked down in Japan! As often with tabloid journalism, the information was not only false but it was used to cause reactions, and the reactions used further to cause more reactions. As we know today, Mr Bartels did not get a 76% pay-rise at a time where profits slumped 30%, and he is not the highest pay executive in Australia. Mr Bartels salary has not changed in four years. The inclusion of superannuation, last year's bonus and legal fees is hardly a fair way to calculate a salary increase. The next day, rather than withdraw and apologise, Nine continued on its crusade. The ABC did no better and involved the unions, who used the band-wagon to push the claim for a wage increase for workers. A baseless story was snow-balling all over the country. Before the facts could be checked, the beat-up had made the parliament knee-jerk and Chief Executives around the country had been stereotyped as pigs.

At around the same time, news of another media beat-up, the "Atlanta bomber" Richard Jewell saga, made the news. Apparently, the US news media are doing a little soul searching and self-analysis. It may be time to do the same in Australia.

I have been told that three NewsCorp executives collect a total package of $21 million. That is a lot more than three times the $2.87 million Peter Bartels will collect this year. Finally, will the media report next year, when his salary drops by $500,000 or more?

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Sport trivia

This week, I looked at the proportion of sport related news stories directly reporting on a sporting event. Of all the sport reports broadcast on ABC, Nine and Seven, only 37% related to a sporting event either in progress at the time of the news, or played on the day or the day before. In other words, 63% of the sport this week was previews, photo opportunities, politics and speculation.

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Copyright JG Estiot 1996 - All rights reserved.